LB Group Brand

Situation :

LB Group are a leading chartered accountancy firm, providing accountancy, taxation and business advice to ambitious start-ups, SMEs and corporates, as well as private individuals. Over the past 50 years, they’ve grown organically and have in-depth knowledge across a broad range of markets. In 2019 they came to Rising Tyde wanting to scale their business and improve their digital capabilities and take the business forward.

Task :

After in-depth discussions with the marketing team and the directors, everyone agreed the brand needed to reassess its identity.

A brand refresh allowed the business to update its marketing assets and lay the foundation for a refreshed digital presence that could clearly communicate its values to customers. For the first time the business could leverage digital to drive lead generation, and get closer to a new generation of businesses owners.

Action :

Discovery:  In the discovery stage we worked with the key stakeholders at LB to understand what the objectives the project were, the timescales required, the resources and budgets available, and ultimately the outcome and results that would be delivered.

Concepting: In the concepting stage, we created two workstreams:

• Briefing and scoping of the refreshed brand assets 
• Scoping and Re-designing of the LB website

We tendered the brief to our network of partners. Matt&Dan were selected to create the brand refresh.